Barbara E. Kahn returned to the Wharton School in January 2011 to serve as the Patty and Jay H. Baker professor of marketing and the director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton, Kahn served for three and a half years as the dean and Schein family chair professor of marketing at the School of Business Administration, University of Miami in Coral Gables, Florida.
Before becoming dean at the University of Miami, Kahn spent 17 years at the Wharton School as the Dorothy Silberberg professor of marketing. She was also vice dean and director of the Wharton undergraduate program. Prior to joining the Wharton faculty in 1990, Kahn served on the faculty at the Anderson School of Management at UCLA. She was the Hakuhodo Advertising Agency visiting scholar at University of Tokyo in 1993 and a visiting academic at the University of Sydney, Australia, in 1996.
Kahn is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues and patient decision‐making. Her research provides marketing managers with a better understanding of the consumer-choice process. She has published more than 50 articles in leading academic journals, and she co‐authored Grocery Revolution: The New Focus on the Consumer, a book that chronicles the dramatically changing supermarket industry and outlines how consumers make choices within the supermarket.
Kahn received her PhD, MBA and MPhil degrees from Columbia University, and a BA in English literature from the University of Rochester.