Tyler Wry, a Wharton assistant professor of management, studies hybrid ventures, which are organizations that simultaneously pursue goals associated with different meaning systems. Hybridity can be observed in many types of organizations. For example, biotechnology companies integrate scientific discovery and technology commercialization; symphony orchestras must balance commercial appeal with artistic integrity; and social enterprises work to generate profits while simultaneously addressing social or environmental issues. These organizations have the potential to generate important commercial and social innovations, but also face a number of unique challenges, particularly in the startup stage of development. Building on this, Tyler’s research focuses on how hybrids in nanotechnology and social enterprise emerge and succeed in competitive marketplaces.
Wry’s work has appeared in outlets such as the Academy of Management Annals, the Academy of Management Journal, the Academy of Management Review, the Journal of Business Venturing and Organization Science. Wry also sits on the editorial boards of the Academy of Management Review and the Academy of Management Journal. The Academy of Management, the Academy of International Business, the European Group for Organization Studies and the Society for the Advancement of Management Studies have recognized his work with best paper and early career achievement awards.
Wry received his B.A. and Master’s in sociology and his Ph.D in strategy and organizations from the University of Alberta. In his spare time, he is a tired dad who likes to play the occasional game of squash.