Video 8: Mobile Banking and Big Data – Meeting the Promise

Banking and Big Data’s Unfulfilled Promise

(Video 1 of 11) 2:34

Financial institutions already collect a raft of data on customers. But it sits in silos and goes mostly unused. Will mobile banking spark a revolution?

Also posted in Banking: Future Growth Models, Mobile Banking, Mobile Banking: Financial Services Meet the Electronic Wallet |

Squeezing Value from Big Data – Watch Behaviors

(Video 2 of 11) 2:31

Rich digital, demographic information holds value. But past customer behavior is still the best judge of future behavior.

Also posted in Banking: Future Growth Models, Mobile Banking, Mobile Banking: Financial Services Meet the Electronic Wallet |

Some Banks Are Leveraging Big Data Successfully

(Video 3 of 11) 3:02

Integrating active and passive data would add great value.

Also posted in Banking: Future Growth Models, Mobile Banking, Mobile Banking: Financial Services Meet the Electronic Wallet |

Top Data Models — Tesco, Facebook, Amazon and eBay

(Video 4 of 11) 3:05

Lots of organizations collect digital information about customers. But only some have cracked the code for using it effectively.

Also posted in Banking: Future Growth Models, Mobile Banking, Mobile Banking: Financial Services Meet the Electronic Wallet |

Advantage Banks – Riding the Mobile and GPS Waves

(Video 5 of 11) 4:16

Retailers, telecoms see everything a customer does — with them. Banks see everything customers do with everybody.

Also posted in Banking: Future Growth Models, Mobile Banking, Mobile Banking: Financial Services Meet the Electronic Wallet |

If You Can Track It, You Can Monetize It

(Video 6 of 11) 4:30

GPS is only the latest advance enhancing customer outreach. New technologies will bring continual new opportunities.

Also posted in Banking: Future Growth Models, IT Investments, Mobile Banking, Mobile Banking: Financial Services Meet the Electronic Wallet |

What Kind of Innovation Is the Right Kind?

(Video 7 of 11) 4:26

Innovation is necessary – but not enough – for effective customer targeting.

Also posted in Banking: Future Growth Models, IT Investments, Mobile Banking, Mobile Banking: Financial Services Meet the Electronic Wallet |

How Will the Winners Win?

(Video 8 of 11) 5:01

Distributors have many advantages, but banks still maintain unique skills and competencies in the realm of banking.

Also posted in Mobile Banking, Mobile Banking: Financial Services Meet the Electronic Wallet |

How Will Banks Fare Against the Googles of the World?

(Video 9 of 11) 4:06

Don’t underestimate some advantages that financial institutions wield in the mobile battle for share, namely, expertise and customer relationships.

Also posted in Banking: Future Growth Models, Mobile Banking, Mobile Banking: Financial Services Meet the Electronic Wallet |

How Much Profit Will Mobile’s Data Provide?

(Video 10 of 11) 3:16

There is big potential in leveraging all information sources. But banks have a long way to go.

Also posted in Banking: Future Growth Models, Mobile Banking, Mobile Banking: Financial Services Meet the Electronic Wallet |

Beware of ‘Simplistic Metrics’ and One-Size-Fits-All Thinking

(Video 11 of 11) 3:18

Banks must guard against “bad science” when working with mobile customer data. First, identify core customers. Then isolate their needs.

Also posted in Mobile Banking: Financial Services Meet the Electronic Wallet |

Mobile Banking and Big Data – Meeting the Promise

(Full Video) 36:02

An important part of the promise of mobile banking is the rich customer data it generates. Most of this “big data” sits idle on servers because so many banks have yet to figure out how to mine it effectively. But some banks, particularly in emerging markets, have cracked the code. Banks can learn from their peers and can also look to companies in other industries, such as Amazon, Facebook and Tesco, for business models.

Also posted in Mobile Banking, Mobile Banking: Financial Services Meet the Electronic Wallet |