Mobile Banking and Big Data – Meeting the Promise

An important part of the promise of mobile banking is the rich customer data it generates. Most of this “big data” sits idle on servers because so many banks have yet to figure out how to mine it effectively. But some banks, particularly in emerging markets, have cracked the code. Banks can learn from their peers and can also look to companies in other industries, such as Amazon, Facebook and Tesco, for business models. In this Knowledge@Wharton video, Wharton marketing professor Eric Bradlow, and Steven Lewis, lead analyst for EY’s Global Banking and Capital Markets team, discuss how banks can realize the untapped value.


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